Website, visual identity and photo shoot for Enklawa – Home of CrossFit Toruń

Enklawa has been running in Toruń since 2013 – it’s the city’s only affiliated CrossFit box and an accredited HYROX gym. When the club changed its name, we designed a new visual identity, followed by the enklawa.fit website. We built the site around a single question: “Where are you today?”. Visitors pick one of four stages on a timeline – getting back in shape, just starting out, I’ve trained before, or I have a specific goal – and land on a page with an offer and a form tailored to their situation. Each stage is marked with a flag derived from the brand mark, so the logo became part of the navigation. The site is rounded off with a class timetable, FAQs, an articles section and photos from a shoot at the club – featuring real coaches and members, not stock models.